The Future of Storytelling
Med: Miri Rodriguez, Senior Storyteller for State and Local Government på Microsoft Corporation, US
Brand storytelling is both a science and an art that requires intention, design and practice. Presenting information and telling stories can be difficult even under the best circumstances. Storytelling has become a powerful business tool in today’s digital age because it has the power to create connection and drive an immersive and emotional experience for stakeholders and audiences to inspires them to action. In this dynamic and interactive session, Senior Storyteller at Microsoft, Miri Rodriguez will share practical storytelling techniques that will help you design your business and technical stories for impact.
Key takeaways from session:
• Trends in brand storytelling
• Learn what is brand storytelling…and what is not. Gain a clear definition of storytelling as a connection tool with your audience
• Design a story for impact. Learn to mix the right set of story elements, structure and format to design stories that matter to your audience.
Om: Miri Rodriguez
Miri Rodriguez is a globally recognized Storyteller, and bestselling author of Brand Storytelling. She is a creative journalist and content strategist, evangelizing brand narrative and showcasing how thought leaders can leverage storytelling techniques for culture activation and influence in the digital age. Miri has earned several awards in digital marketing and customer experience and is ranked as top in-demand speaker at leading industry conferences around the world. Miri brings 15+ years of expertise, valuable industry and consulting insights matched with a lighthearted and connected delivery approach. Her social advocacy and philanthropic work include volunteering to train social enterprise leaders in Africa, coaching students at Network for Teaching Entrepreneurship in the U.S., and mentoring men and women to build their personal brand with empathy, passion and purpose. She currently works at Microsoft as Senior Storyteller for Future of Work.